Nike heralds the strength of unity and power of team with “Unlimited Together,” a film featuring original lyrics from Chicago-born artist Chance the Rapper. The film celebrates how the USA Basketball men’s and women’s teams’ individual strengths are amplified when unified in pursuit of a common goal.
The film is part of Nike’s larger “Unlimited Campaign,” which includes the “Unlimited You,” “Unlimited Future” and “Unlimited Courage” films, and extends to its recent series of athlete shorts. The campaign hails both the everyday athletes and the champion athletes who push their limits daily — and who are poised to prove their unlimited potential this summer on the world’s largest stages.
Unlimited Together
“Unlimited Together” was created by Wieden+Kennedy. The film was directed by Hiro Murai and includes original music from Chance the Rapper. Athletes DeMarcus Cousins, Kyrie Irving, Kevin Durant, Carmelo Anthony, Paul George, Jimmy Butler, Draymond Green, Harrison Barnes, DeAndre Jordan, Klay Thompson, DeMar DeRozan, Kyle Lowry, Elena Delle Donne, Maya Moore, Tamika Catchings, Sue Bird, Diana Taurasi, Brittney Griner, Seimone Augustus, Angel McCoughtry, Breanna Stewart Tina Charles, Sylvia Fowles and Lindsay Whalen are represented.
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