Nike and Titan Launch The Titan x Nike Pop-up Store in BGC

NIKE AND TITAN CELEBRATE THE SPORT AND CULTURE OF BASKETBALL WITH THE LAUNCH OF TITAN X NIKE POP-UP SPACE THIS HOLIDAY SEASON

18 OCTOBER, 2017, MANILA, PHILIPPINES – Nike and basketball retailer Titan have partnered together to launch the exclusive Titan x Nike pop-up space that showcases the best of Nike & Jordan Brand innovation, services and experiences this holiday season.

Titan’s flagship store in Bonifacio Global City has been transformed into a hub for those who play, live and obsess the game with the newest Nike Basketball, Jordan Brand and hoops-inspired Nike Sportswear innovation on full display – Nike NBA jerseys with next-level access to athletes and special rewards, the Nike LeBron XV and Air Jordan XXXII and the timeless streetwear classic, the Nike Air Force 1 which celebrates its 35th year anniversary this year.

Since 1982, the Nike Air Force 1 has inspired communities, artists and musicians the world over with its basic white silhouette and endless iterations (more than 2,000 since 1982), on and off the court.  The Nike Air Force 1 Low NBA celebrates the connection to the game of basketball as Nike kicks off its relationship with the NBA. Throughout the season, new Nike Air Force 1 silhouettes will also be released during Nike Air Force 1 Fridays each week, from October to mid-December. Every purchase of the Nike Air Force 1 at the Titan x Nike pop-up space comes with an exclusive pin, dubrae or chain.

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Beginning November, Nike will be staging Battle Force Manila – a series of tournaments open to young Filipinos to compete in various battles across basketball, dance, music, art and style – in celebration of the game and culture of basketball at the Titan Love Court, BGC from November 4th onwards. More information on Battle Force Manila can found on https://www.titan22.com/blog/post/nike-battle-force-manila/

The Titan x Nike Pop-up store is open Mondays through Sundays, from 11am to 10pm.

Under Armour Unveils Brand House in Cebu

Performance footwear, sports gear and apparel innovator Under Armour (UA) continues to expand its reach in the Philippines with the opening of a brand house in Cebu City on May 22.

The first in southern Philippines, the 164 square-meter UA brand house is conveniently located on the ground level of Ayala Center Cebu.  This ups the number of exclusive UA outlets in the Philippines to four, further underscoring the importance of the country as growth area for the Baltimore-headquartered firm.  Customers can browse and purchase a range of innovative, quality merchandise the company has been famous for since its inception 20 years ago.

“We are extremely grateful for, and humbled by, the incredibly warm reception from our Filipino customers.  We believe that UA’s success is a direct offshoot of the worldwide trend toward an active lifestyle, and how the brand values reflected in our products have successfully promoted such,” said Triple Pte. Ltd. CEO Michael Binger.  The company holds the exclusive distribution rights for UA across Southeast Asia.  “During his visit to the Philippines, UA founder, chairman, CEO Kevin Plank had described Asia Pacific as one of the linchpins for truly defining UA as global brand.  indeed, our upward business trajectory here exemplifies that, and increasing our presence should further enable it,” he added.

Highlighting the opening of UA’s new brand house is the Armour Challenge – open to male and female participants, aged 18 years old and above on a first-come-first-served basis.  The competition, to be held at the Ayala Center Cebu’s Activity Center, consists of three physical challenges:  mountain climbers, squats, and burpees.  The fastest to complete the exercises will win a UA tank or sleeveless top and a discount coupon.  All other participants automatically receive discount coupons as well.  Famous husband- and-wife fitness coaches and UA brand ambassador Jim and Toni Saret will be on hand to give valuable fitness and training advice to participants and the general public.  A former national athlete, Jim was educated here and in the US on sports science and is the founder and training director of APEX (Athletic Performance Enhancement) Sports Training Inc.  Like Toni, he was one of the trainers in the Biggest Loser Philippines television program.  The two presently host MetaBEATS, a fitness show on the Lifestyle Channel.

Interested participants can send their full name and mobile number to ua.instoremarketing@benchtm.com.  Slots are limited.  More details will be e-mailed to registrants.

Under Armour’s other brand houses are located at BGC, Megamall and UP Town Center.  Also available in multi-branded sports houses, such as Tobys, OV, Planet Sports, Rustan’s and major stores in key cities.  Visit www.underarmour.com.ph for more information.

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