The Athlete’s Foot Breaks Ground in Vertis North

MANILA, Philippines – On Thursday, December 7th 2017, The Athlete’s Foot launched its newest specialty store at Ayala Malls Vertis North, in Quezon City. The premium retail outlet will supply lifestyle-conscious shoppers with footwear and apparel from a number of internationally trusted brands such as Nike, Adidas, and New Balance. The launch is one of three nationwide openings initiated by The Athlete’s Foot this December, with stores just launched in Bataan and Sta. Rosa, Laguna.
Since its inception in 1971, The Athlete’s Foot (TAF) has become the global retail leader in high-quality footwear and sports apparel. The retail destination has garnered the support and enthusiasm of athletes and consumers in over 518 stores across the world, in 29 countries. In the Philippines alone, TAF has launched 17 shops and is looking to dominate the local market with 7 concept specialty stores in Metro Manila. 
“The Athlete’s Foot is the original sneaker store in the United States. And now, as sports is becoming an important part of fashion, TAF is transitioning to support the everyday young adult who is into sneakers, basketball, running, and lifestyle,” shares Jose Cervero, Marketing and Merchandising Manager for The Athlete’s Foot.
The newly-launched Vertis North branch highlights TAF’s shift from sports apparel to lifestyle-centered fashion choices, including sneaker culture, streetwear, and athleisure fashion. In addition, the store showcases a number of reintroduced collections and highly coveted footwear that is sure to excite enthusiasts and collectors. The Athlete’s Foot’s private streetwear collection is also available for purchase at this branch.  
“We are proud to say that we are really trying to cater to men and women,” says Cervero. “Most sneaker stores are very masculine, and through our new stores, we try to be more balanced. We want our stores to speak to both men and women.”
Through their launch at Ayala Malls Vertis North, The Athlete’s Foot is poised to become one of 2018’s major trendsetters. In 2017 alone, the brand launched 8 stores nationwide, including 3 franchise stores. As 2018 approaches, TAF is looking to expand with seven 7 new lifestyle stores.
“We are really excited about the prospect of this mall,” says Cervero. “We’ve been itching to open in Quezon City, and Vertis is the perfect place to start in the North. In 2018, we are opening more stores in key areas in Metro Manila and slowly expanding into the countryside.”
In addition, The Athlete’s Foot will continue to push their e-commerce platform. Available to users all over the Philippines, the newly integrated platform will connect online shoppers to every store in the country. For sneakerheads in the provinces, this service will provide them with access to the latest and the rarest goods in the market.
“We want to serve the sneaker needs of Filipinos nationwide,” Cervero adds.
If there’s anything sure, it’s that The Athlete’s Foot is ready to meet the needs of today’s active and trend-conscious consumer.
For more information about The Athlete’s Foot, check out: http://www.theathletesfoot.com/
ABOUT THE ATHLETE’S FOOT

In 1971, Robert and David Lando opened the first The Athlete’s Foot store in Pittsburgh, Pennsylvania. Back then, it was the first athletic footwear specialty store of its kind in the United States. It later became the world’s first franchisor of athletic footwear, with over 200 domestic stores by 1978. That same year, the striving American chain went international, opening a store in Adelaide, Australia. Today, The Athlete’s Foot is still recognized as one of the world’s leaders in athletic footwear, continuing its legacy and commitment to proper fit and quality customer service. In 2012, The Athlete’s Foot was acquired by INTERSPORT International Corp. (IIC), based in Switzerland. The Athlete’s Foot continues to grow, and is opening even more stores in more countries every year. As it grows, it continues to empower people everywhere to embrace their very own sport with style.

Flagship doors are located at 2F Powerplant Mall, 28 Plaza Dr., Makati City; GF Glorietta 2, Ayala Center, Makati City; 2F Robinsons Magnolia, Aurora Blvd., Quezon City; and Two Parkade, 30th St., BGC, Taguig City. To stay up-to-date with the latest sneaker releases, follow @theathletesfootph on Instagram, and The Athlete’s Foot Philippines on Facebook. #TAFph, #sportwithstyle, #theathletesfoot

Take a Peak at the Kristaps Porzingis’ Crazy Explosive 17

CRAZY EXPLOSIVE 17: HERE TO CREATE

 Kristaps Porzingis’ Crazy Explosive 17


adidas Basketball lifts off with Kristaps Porzingis’ Crazy Explosive 17.

Creating confidence to rise above the opposition with the comfort to land from any height.

One goal: Help athletes make a difference on the court by creating the greatest basketball shoe ever.


PLAY ABOVE THE REST
Crazy Explosive 17 introduces Forged Primeknit – a single-piece upper designed with areas of unique dimension that create structured support and reinforced stability in key target zones. Paired with ankle and tongue cushioning for lightweight comfort, a sock-like collar ensures natural movement and enhances on-court support. Porzingis’ blue and orange sneaker is lifted on full-length BOOST and wrapped with a lateral TPU roll cage, harnessing its added energy return for heightened control when taking off to the basket. Power traction delivers commanding grip designed for light footwork and explosive gameplay.

GET UP & SHOW OUT
Designed to posterize on the court, Crazy Explosive 17’s Forged Primeknit execution creates an elevated wave pattern across the upper for a bold aesthetic that maintains lightweight durability. The brand’s three stripes are displayed on the ankle, while ‘KRISTAPS PORZINGIS’ is stamped on the heel taping.


Porzingis’ Crazy Explosive 17 Is now available in very limited quantities for P8295 in select adidas stores and shop.adidas.com.ph.

CRAZY EXPLOSIVE 17


About adidas Basketball:
adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as James Harden, Damian Lillard, Derrick Rose, Candace Parker, Nneka Ogwumike, Kyle Lowry, Andrew Wiggins and Kristaps Porzingis.

Join the conversation @adidashoops on Twitter and Instagram with #CrazyExplosive.

Nike News: Designer Jason Petrie on the Lebron 15

Jason Petrie on the Lebron 15

Designer Jason Petrie has worked with LeBron James for more than a decade. Their collective output includes every LEBRON signature from the 7 on, as well as contribution to the ever-popular LEBRON Soldier series. Not surprisingly, the longevity of work realizes a near telepathic bond. Now into the LEBRON 15, Petrie and James have found a groove not only in the familiar but also in where to push boundaries.
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Petrie’s initial sketch for the LEBRON 15
Here, Petrie discusses the nuances of his latest design, with special consideration for the Nike BattleKnit that influences the LEBRON 15’s sharp aesthetic.

Going into the 15, what rules do you keep from the line and which do you throw out? 

We have three adages: “Lock me down so I can fly,” which came straight from LeBron; “Protect me from myself,” which relates to how we build for season-long comfort; and “Make me light.” We try to keep those rules steady and make sure that we address them in all of his products.

But we always want to be open to new ways to build a shoe. One instance of this was the Soldier 10. It looked so sleek on court. Obviously, LeBron played really well in it and made history. From that, we learned he could play in a little less than we thought and that we were probably overbuilding for him. It opened up our apertures in terms of thinking how we can solve for problems a little differently.

How did you and LeBron begin talking about the aesthetic?

LeBron and I have talked about Flyknit products for a while now, but we never had a conversation about making it look a particular way. He leaves the creative portion of it up to us (unless there is something specific that he’s looking for). The aesthetic of this shoe comes from knit.

We showed him a very early iteration of the Flyknit, and he loved the texture and feel of it. But he still had questions: “Will this work for me? Are you guys sure this is going to hold up?” We went through a lot of testing to make sure it was right.

How did the technology help achieve the look?

We always want the overall vibe of LeBron’s shoe to be aggressive, stylish, modern and classic. Flyknit, with its texture and dimension, defined the aesthetic from the get-go. We let that organic nature of the knit take us to that really aggressive diamond chainmail type of look.

We always want the overall vibe of LeBron’s shoe to be aggressive, stylish, modern and classic.- Jason Petrie

What did you want from the knit? 

I wanted there to be a great containment, but not be too bulky. LeBron directed the collar. We had a couple of different iterations along the way, and he was adamant about getting lower and sculpting around the ankle, but still wanting to retain that hugging fit. So that shape is a direct response to his feedback.

How does knit benefit LeBron? What does this knit do?   

This new iteration of Flyknit, Nike BattleKnit, is built specifically for LeBron. He needed something more than what knit uppers, to date, could provide for him structurally and also in the way that he wanted it to come to life.

So, we spent a lot of time figuring out what the solution within the knit process would be, and it took the knit innovation team actually knitting the material in a completely different way in order to benefit LeBron, which is really cool, and opened up a bunch of possibilities.

The main benefits we were looking for were containment and strength, but we also needed the things that are great about Flyknit: fit, a dialed design and less waste.

With the knit in one material, one basically fabric part, we’re able to engineer the protection, stretch and performance specifications we want to have for each area of the shoe. It’s an all-in-one package that allows LeBron to feel locked down, feel protected and also be able to move freely to dictate the action on court and to respond and react when he needs.

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The LEBRON 15 GHOST


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The LEBRON 15 ASHES


What is most exciting to you about the upper?

Aside from the performance benefits, which I think is inherent in any Nike shoe, the colors we have coming and some of the things you can do with knit that you can’t do with traditional construction have me really geeked out. It’s just getting started as we explore Flyknit for LeBron.

How do you go about formulating the color stories? 

With every shoe in Nike Basketball, we’ve got an amazing team of color and materials designers. LeBron has given us some insight. There are some things that we wanted talk about through his lens. I think you’ll see that throughout the course of the season as we explore those stories and see all these little details and touches that provide this incredible narrative.


What is new about the tooling?

The LeBron 15 has a brand new air unit, a combination of Air Max and Zoom, formed for incredible transition, really great impact protection and a lightweight ride. It’s all the things you would expect out of Zoom Air with the comfort and protection of Air Max.

LeBron loves max Air. Obviously he generates a lot of impact force. The energy return and the rebound and the quick response feel of the Zoom Air in between the pylons and the heel and throughout the midfoot and forefoot allow LeBron to run and jump at full speed, come down with force, absorb that impact and then sprint off in another direction while returning energy to every step of that. It’s a propulsive feel.

LeBron James and Teammates Launched the New LeBron 15’s in Cleveland, His Favorite to Date

LeBron James Capped Off Season Crazyiness with Launch of his New Signature Shoe

A couple of days before NBA opening night, Cleveland Cavaliers Superstar LeBron James and a couple of his friends showed up in a pop-up store in the city of Cleveland, Ohio to help launch the new Shoe of LeBron James.
LeBron 15
The LeBron 15s will be available in three colorways: Ghost, Ashes and Pride of Ohio.  In the US, it will sell at $185 (9,250 Php). The shoe featured Nike’s Flyknit technology and it looks different from its predecessors.
We do not have a date on the release in the Philippines but I bet this would be one of those sneakers which will be highly sought after, it’s a shoe fit for a King.

Run Greater in all Conditions with Adidas UltraBOOST All Terrain and UltraBOOST X All Terrain

Manila, Philippines – adidas on September 14 unveiled two brand-new additions to the pioneering UltraBOOST family – the UltraBOOST All Terrain and UltraBOOST X All Terrain. Driven by innovation and style, each design is injected with adidas’ ground-breaking technologies including BOOSTTM, the Continental Stretchweb outsole, splash-repellent adidas Primeknit and reflective elements to support and protect each wearer whilst allowing them to experience an effortless run no matter what the weather conditions. 
Shatter your excuses with the latest additions to the UltraBOOST family which are designed to empower runners and encourage them to embrace any condition whether rain, hail, darkness or cold. The UltraBOOST All Terrain includes an integrated cage for better support whilst the UltraBOOST X All Terrain, designed specifically for the female foot, includes the pioneering adaptive arch to ensure a better adidas Primeknit fit whilst continuing to add dynamic support, allowing each run to feel effortless. 
Stephan Schneider, adidas Running said, “The autumnal weather can be unpredictable and as a result, it took us longer than usual to develop these products. Extensive testing ensured that each design element offers protection and uncompromised comfort in any condition. We specifically focused on increasing the ankle height in order to protect and create a smoother movement from the leg into the foot with each stride.”

Key features across both silhouettes include:
Splash water-repellent adidas Primeknit upper – breathable fabrics combined with moisture-repellent yarns provide the ultimate fit and unbeatable protection against the ever-changing autumnal surroundings 
Continental Stretchweb outsole – featuring world-class Continental rubber to increase foot to floor traction on slippery surfaces and enabling a smooth and more flexible ride
BOOSTTM midsole – ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground; even when dry, wet or icy
All Terrain LUX configuration – a coarse outsole ensuring stable foot to road traction when faced with adverse conditions such as rain or mud 
Increased height ankle protection – as the weather grows colder the high-knit ankle design provides increased warmth during cold runs, differentiating the UltraBOOST All Terrain and UltraBOOST X 
All Terrain from other UltraBOOST silhouettes
Reflectivity – as the nights grow darker, reflective detailing on the sock offers ultimate visibility for street running 

The new UltraBOOST All Terrain and UltraBOOST X All Terrain are now available in adidas.com.ph/UltraBOOST and leading adidas stores and retailers for P9995. 

Follow the conversation at @adidasrunning / @adidasph on Instagram, Facebook, and Twitter using #UltraBOOST or #UltraBOOSTX #TakeCharge.

Kicks and Cause: Shoefiend Los Angeles’ Owner Talks About The Sneaker Scene

So what role does the sneaker game play in our community? Does it really help us become more inspired to grind hard to get what we really want in life like fashion and stuffs we didn’t get to have when we were young? Or is it just for flexin? How does the American sneaker scene influences the Pinoy sneaker fashion? These are the questions that typical people have in mind and we’re lucky that we had a chance to somehow clear the smoke and enlighten the minds of these people who believe that sneaker game is just a fashion.

Earl John Verzo, owner (CEO) of SHOEFIEND LOS ANGELES one of the most trusted sneaker dealers in the US and in the Philippines and also the trusted reseller of Pinoy Celebrities like Vice Ganda, Vhong Navarro, Teddy Corpuz and many more, gave us some words to actually explain how diverse the sneaker game is and how he and the brand that he represents overcome some challenges and how they give back to the community, proving that wearing something that looks good on feet doesn’t mean you just wanted to flex and show off but it is to inspire the people around you and educate these innocent minds about the Sneaker Game.

For a guy who spent most of his life collecting sneakers in the Philippines and in the US, we asked EJ about the difference between the sneaker scene abroad and locally.

“The difference would be the extravagant shoe collections in the US. There is nothing like it compared to what the Philippines has to offer. Numerous selections and variety of shoes. hands down US  still has the best sneaker scene World Wide. But the Philippines has the potential to match that because Filipinos are hard working and ambitious 40% of the sneakerheads on the events are Filipino. Imagine bumping to a filipino sneakerhead every 5 minutes. Trust me we’re getting there. “

With the wide range of available varieties in the US, I must agree that they’ve got the best sneaker culture in the world but like what EJ said, Filipinos are everywhere and I won’t be surprised if one day we’ll be recognized as one of the world’s biggest sneaker community, maybe not the top but being known as one of them is something to be proud of.

One more question that we asked EJ is, how he and his brand overcome challenges like explaining to people that sneakergame is not pure luxury.

Powcast.net : “How hard it is to change the mentality of other people who are not into sneakers and looks at sneakerheads as luxurious individuals? “

“It’s quite challenging because you’re selling an idea that you believe in and most people don’t see that vision. Empathize with them, Let them have a glimpse of your life. show them your love and desire, establish to the people that what you wear reflects who you are as a person. Let them know that the first thing a person will notice are your shoes, make them realize that its not all about the luxury of shoes. It involves meeting new people who shares the same interest as you. A community, a family. The key ingredient is consistency and persistence, Influence them.” Mr. Verzo explained.

How does this brand actually helps the community? Is ShoeFiend LA your typical sneakers dealer? We asked the brand CEO Mr. Verzo about the things they do to pass on the inspiration to other people and how important it is for them to give back to the people around them by practicing the brand’s “Shoefiend LA Mentality”.

“We give back to the community by Inspiring people thru words and actions. We use the #shoefiendlamentality.
This is how you can turn negativity into positive and it’s satisfying to see a person being inspired
Whenever I see people who really appreciates the shoe culture I tend to give in to that emotional state.
Two weeks ago a friend of my uncle stayed at our house, he was a tall Indonesian basketball player. We shared the same passion for basketball and was able to talk about his love for the shoes as well, It is essential when you play basketball. Which led to us talking about my shoe collection. I gave him the opportunity to witness my collection and saw excitement in his eyes. I eventually end up giving him a limited edition Shoe for a have the price because I felt that he deserved it.
Another way we give back is by posting positive way of thinking that will help you achieve your desire and goals in life that will boost determination.
We also hand out toys to the street children on Christmas Eve. Along with my Brother In law who runs a local clothing brand prime wear. 
Furthermore letting them understand that Shoe Fiend Los Angeles is more than just a brand. It’s a life style.” SFLA said.

Well, there you go. It is not all about showing off for this brand, it is to inspire people that if you work hard, you’ll eventually get what you want and deserve while getting other people involved and inspired to do more too. Earl John Verzo, one perfect example of a sneaker enthusiast turned businessman who inspires people with his brand’s #ShoeFiendLAMentality.

Check out their social media accounts:
https://www.facebook.com/ShoeFiendLA/
https://www.instagram.com/shoefiendla/

Manila Sneaker Expo returns for it’s 5th straight year



MANILA –  Another huge sneaker convention is returning to Manila for it’s 5th consecutive year. Which means it’s that time of the year again where you break your piggy banks and save those payday cheques (That’s if you’re into sneakers or streetwear fashion, of course.)

The Manila Sneaker Expo is perhaps, if not, the biggest sneaker event in The Philippines. Many resellers, shops, and collectors gather together at this event showcasing their exclusive collections and “deadstock” (Sold out, meaning hard to find) and sample pairs up for sale. You don’t need to be a sneakerhead or into fashion if you want to go, as there will also be various exhibits of sneaker art and looking at the unique designs of each sneaker, limited or not, is already appealing to the eye.


    Manila Sneaker Expo 2 (2014) Photo Courtesy of shoephoric.com

The event isn’t just about kicks, but also streetwear fashion with many products ranging from jackets to pants. Popular brands such as Supreme and BAPE are among the brands that MSE has to offer.  


    Photo courtesy of shoephoric.com 

The infamous “Sneaker Arcade” machine will also be present, which is a keymaster machine loaded with different sneakers from different brands as the prize for those who will be lucky and accurate enough to score. 


    The machine that emptied the wallets of those who tried their hand. Photo courtesy of shoephoric.com

Like last year’s event, there will be a pair of Adidas Yeezy Boost V2’s raffled, the only difference being it will be the “Zebra” colorway up for grabs instead of the “Beluga” colorway from last year. The winner get’s to keep the pair of his/her size for free. Anyone can join the raffle as long as they have purchased tickets to the event. The stub will come with the ticket and you can drop it at the admission table before entering the event hall.

           The Adidas Yeezy Boost V2 “Zebra” This will be raffled off at the end of the event.


There will also be a sneaker auction. Various sneakers in different sizes from Jordan Brand, Adidas, and Nike will be up for grabs in an ascending-open auction style. Last year’s auction included pairs like the Adidas Triple Black Ultraboost and Jordan 1 “Banned”.

And of course, the event wouldn’t be complete without a special guest. Last year featured sneaker personality and performance tester Chris Chase a.k.a. Nightwing2303 of weartesters.com. This year will feature musician/actor/sneaker personality Jacques Slade a.k.a. Kustoo, who is well known for his videos and reviews of early releases, sample pairs, Player Exclusives (PE’s) and limited edition sneakers. 

       Kustoooooo!


The Manila Sneaker Expo 5 will be held at the SMX Convention Center Aura in The Fort BGC, Taguig on August 20, 2017 from 1 PM until 8 PM . Tickets can be bought at an early bird fee of 200 pesos until Friday, August 11, 2017. Afterwards, admission rate will be at the regular price of 250 pesos. Tickets are now available at www.smtickets.com .


Adidas Basketball Lifts off with the Second Iteration of Crazy Explosive!

CRAZY EXPLOSIVE 17: HERE TO CREATE

Creating confidence to rise above the opposition with the comfort to land from any height.
One goal: Help athletes make a difference on the court by creating the greatest basketball shoe ever.
PLAY ABOVE THE REST
Crazy Explosive 17 introduces Forged Primeknit – a single-piece upper designed with areas of unique dimension that create structured support and reinforced stability in key target zones. Paired with ankle and tongue cushioning for lightweight comfort, a sock-like collar ensures natural movement and enhances on-court support. The latest model is lifted on full-length BOOST and wrapped with a lateral TPU roll cage, harnessing its added energy return for heightened control when taking off to the basket. Power traction delivers commanding grip designed for light footwork and explosive gameplay.
GET UP & SHOW OUT
Designed to posterize on the court, Crazy Explosive 17’s Forged Primeknit execution creates an elevated wave pattern across the upper for a bold aesthetic that maintains lightweight durability. The brand’s three stripes are displayed on the ankle, while ‘ADIDAS BASKETBALL’ is stamped on the heel taping.

Crazy Explosive 17 in Solar Yellow and Crystal White Primeknit colorways launch on July 26 for P7295 and P8295 respectively with additional drops throughout the year.
About adidas Basketball:

adidas has been providing innovative products to help the world’s best athletes perform at elite levels for more than 60 years, from past legends to today’s superstars, such as James Harden, Damian Lillard, Derrick Rose, Candace Parker, Nneka Ogwumike, Kyle Lowry, Andrew Wiggins and Kristaps Porzingis.

Join the conversation @adidashoops on Twitter and Instagram with #CrazyExplosive.

Draymond Green was the first to wear the Hyperdunk …to win a title in it – HYPERDUNK 2017

THE CHAMPION’S CHOICE: THE NIKE REACT HYPERDUNK 2017 FLYKNIT
 orn by champion Draymond Green, the Nike React Hyperdunk 2017 Flyknit delivers comfort, support and the responsive energy return of all-new proprietary Nike React cushioning platform.
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Draymond Green at the global launch event for Nike React in New York City on June 20
Since its debut in 2008, the Hyperdunk has become the epitome of Nike Basketball design. In each of its iterations, the silhouette has simultaneously flexed fresh innovation and stood as the brand’s purest expression of a basketball shoe. The Nike React Hyperdunk 2017 Flyknit extends the legacy, advancing the proposition with a sleek, minimalistic aesthetic approach that result in a modern take on a classic look.
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Starting from the bottom, the Nike React Hyperdunk 2017 Flyknit is rooted by an outsole with a data-informed traction pattern that synthesizes pressure maps from the Nike Sports Research Lab to ensure a supportive base, highlighted by circular pistons, tuned to offer traction exactly where needed. Encapsulated within, a Nike React core serves up an unprecedented trio of benefits: it’s lightweight, responsive and durable. A shank plate, situated between the Nike React cushioning and the shoes outsole, creates rigidity and manages torque.Translated to basketball, these collected benefits buttress quick cuts, smooth lift-off and sustained play. “This shoe is lightweight, it has a resilience in it. It has the bounce for sprinting and moving around just like I want to,” notes Green.
The Flyknit upper, providing target stretch and breathability, follows a familiar ‘80s style topline with a contemporary material twist. Like the Nike React foam, which is both soft and springy, the Flyknit upper balances a best-of-both-worlds aesthetic that recalls icons of the past in stance while simultaneously casting a cutting-edge nod to the future. Of note is the subtly decoupled collar, which allows for natural mobility and customizable fit.
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When the Nike React Hyperdunk 2017 Flynkit launches August 3, it comes complete with an undeniable, championship pedigree.

“To be the first to wear the latest Hyperdunk…to win a title in it…means the world to me,” says Green.

The KD10 Story: There’s More Than Meets the Eye

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Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory.

Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed.
“I got a pair of the Flyknit Racer during the 2012 games in London and immediately loved them. That shoe is so stylish, so innovative and so comfortable. I’ve been asking for Flyknit in my shoe and the KD10 is my best shoe yet,” says Durant.
Flyknit advancements allow designer Leo Chang and his Flyknit engineers to create the most advanced Flyknit ever produced for basketball; a tour de force of the technological capacity mixing low stretch, high-tenacity (think seat belt) yarn at stress points and a high stretch yarn at the collar and across the forefoot. This blend yields a perfect balance of basketball-specific support and a sock-like hug.

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This Flyknit finding form on the 10th edition of the KD line isn’t lost on Durant. “Ten years of anything is pretty huge, but adding something as great as Flyknit makes it really special,” he says. In fact, Durant counts it as one of the two most notable shifts in the signature line’s evolution. “The KD6 was a big turning point. I trusted Leo and Nike to make a low shoe that I can wear on court, and I loved it. Now with the KD10, we combine a low cut with my favorite upper material.”
The unconventional lacing system is designed to keep the foot snugly supported to the midsole. Durant “loves the laces” explaining “they are big and stand out from a mile away. It is one element Leo and I talk about when working designs — one thing that goes under the radar is the laces. To have Flyknit and a unique lacing pattern was key for us,” he says. Look closely at the knit structure of the gusset too — the ribs create perfect gullies for the laces to lie.

Underfoot lies the full-length Nike Zoom Air unit debuted in the KD9, enhanced for durability and tuned for maximum impact cushioning. It’s taken on the reputation as Nike’s best basketball air bag.

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Available May 26, the KD10 Anniversary colorway is a faint blue, with a Swoosh featuring intermixed team colors from Durant’s teams since college.  This mélange, bespoke Swoosh celebrating a 10-year anniversary is a first for Nike.  The KD10 Still KD (white) colorway drops June 1.

Limited Edition Lebron 14 ‘Agimat’ – Shoes Inspired by Pinoys Belief in Supernatural Powers


INSPIRED BY KING JAMES’ VISIT TO THE PHILIPPINES, LEBRON 14 AGIMAT CELEBRATES THE FEARLESS PASSION OF THE PINOY BALLERS. AGIMAT IS EXEMPLIFIED AS A CHARM THAT OFFERS GOOD FORTUNE AND PROTECTION, WORN FOR ON AND OFF THE COURT BATTLES. THIS IS THE CONTINUATION OF A LEGACY FROM ONE WARRIOR TO ANOTHER.

9 MAY, 2016, MANILA, PHILIPPINES – Filipino culture is rich in myth and magic. Even until today, many Filipinos believe in charms, amulets and talismans that offer good fortune, protection and sometimes, superhuman strength. 
This Pinoy belief in spirit and divine power inspired Nike to create a limited edition Lebron 14 signature shoe, called Agimat. The Lebron 14 is the latest in Lebron James’ signature basketball shoe line, which features a midsole cushioning system that makes it not just the sleekest but also fastest Lebron shoe to date. 
James, a 4-time Most Valuable Player who carried the Cleveland Cavaliers to a historic come-from- behind victory in the 2016 NBA Finals, witnessed first hand the puso (passion) of Filipino athletes for the game of basketball, even in the midst of adversity, during his previous visits to Manila. That same unwavering belief to conquer all odds and achieve the impossible is what Lebron James wishes to gift Pinoy ballers with as they embark on their own journey to greatness. 
With graphics inspired by traditional woven fabrics and distinct cultural elements built into the shoe design, the Lebron 14 Agimat combines the best of Nike performance innovation and Filipino heritage. 
The Nike Lebron 14 Agimat will have an exclusive early launch in the Philippines on May 20, ahead of its worldwide release date. It will be available only at Nike Park Fort BGC, Nike Park Glorietta 4, Titan Two Parkade BGC and Titan22.com. 
The shoe retails for 8,895 PHP.

Is LaVar Ball Ruining His Son, Lonzo’s NBA Career Before It’s Even Started?

MANILA, PHILIPPINES – We all know who Lonzo Ball is. The UCLA Player who is a projected Top 5 Pick for the 2017 NBA Draft. But is he really still a Top 5 Prospect?

    (Photo Courtesy of Shifter Magazine)
 When you hear something like “a career ruined by ________”, you would think a career ruined by injuries, criminal offenses, PED’s (Performance Enhancing Drug’s), gambling, alcoholism, cheating, betting and much more, But for the 6’6 Point Guard, it seems that his professional career has already gone off to a rough start thanks to his father, LaVar Ball. Out of all the things and people to ruin your career or at least stir controversy, who would’ve thought your own father had the ability to ruin your career? Forgive the exaggeration, but I believe that LaVar Ball is already ruining not just his his son’s NBA career, but also their family name, and his son’s NBA career hasn’t even started yet.


LaVar Ball is known for his often overconfident and humorous comments about his son’s which has spawned memes and people mocking his comments by making contradicting statements such as “My son can win the dunk contest with a layup – LaVar Ball.” There are numerous times where he stated his son will be better than Stephen Curry, Kobe Bryant, and LeBron James. He even went as far as saying that he will surpass Michael Jordan, as someone will eventually need to take over and claim the crown as “The Greatest Of All Time.” according to him. He even said that he’d beat Michael Jordan 1-on-1 back in his day. Ironically, LaVar averaged 2.2 PPG during his time at Washington State. 

As for Lonzo, who is often silent. Received numerous national awards and honors since his High School days at Chino Hills, where his two younger brother’s LaMelo and LiAngelo currently play. Lonzo averaged 14.6 PPG, 7.6 APG, and 6.0 RPG per game in all 36 games he started in. Lonzo declared for the 2017 NBA Draft after being eliminated in the Sweet Sixteen of the 2017 NCAA Men’s Championship. Lonzo prefers to play for the Lakers instead of being the No.1 Pick due to the reason that his family resides in Los Angeles and would like to play in front of them.

Let’s talk about the first of Lonzo’s misfortunes. Nike, Adidas, and Under Armour, the “Big Three” brands in Basketball shoes, all turned down Lonzo Ball. To be turned down by a sneaker company is one thing, but to be rejected by all is another. Sneaker endorsements make a big part of a player’s earnings. LaVar Ball previously stated that he wanted 1 Billion USD over a course of 10 years (Which is equivalent to 100 Million a year.) This prompted LaVar to reach out to the “Big 3” of Chinese Basketball sneakers: Peak, Li-Ning, and Anta.




Second, their family owned company, Big Baller Brand, recently released the ZO2’s, making Lonzo Ball the first Basketball player to have his own signature shoe before entering the NBA. The sneaker, retails for a whopping 495 USD with an autographed version going on for almost 1000 USD. The shoe received mostly negative reviews due to its expensive price tag and lack of originality. If you look at Curry’s, LeBron’s, Kobe’s, etc. they retail from 150 USD to 200 USD. Most OG or Retro Jordan’s cost 220 USD at most. If you look at the ZO2’s, it looks like a combination of the Kobe 11 or Mentality 2, Adidas Crazylight Boost 2016, and some Skecher’s Memory Foam shoe. LaVar stated the reason for the price is ” because he’s the owner of the company and he can choose whatever price he wants for it.”   I guess the Chinese companies didn’t want Lonzo either. The sneakers’ logo is even already controversial due to it’s similarity to Coach Zach Smith’s Zone 6 brand. If you want, you can buy BBB Slides for 200 USD if you got some money to spare.



I have never seen a High School or College Basketball player receive much criticism and negativity from the public. It wasn’t even Lonzo’s fault for making himself so unlikable by people. NBA Executives have stated that LaVar’s comments and attitude will not affect Lonzo’s draft stock. Although I believe that Lonzo will be a Top 5 Pick and drafted by either the Lakers, Celtics, Heat or Suns, the problem would be his agent, and his agent, is no other than his father. His father may demand too much from an organization as an agent which may hurt his son’s relationship with NBA Executives. 


So has LaVar Ball damaged his son’s NBA Career, no, not yet at least. Lonzo should hopefully be able to meet the expectations from NBA Talent Scouts and comparisons to Jason Kidd given his court vision and passing ability. But I think that LaVar is slowly ruining his son’s legacy already based on the amount of negativity him and his brothers receive thanks to their father.

And remember, if you can’t afford BBB shoes, then you’re not a big baller!



Dwyane Wade Shows Off 4 Shoes He Will Wear in the Playoffs

After a hard fought season by Dwyane Wade and the Chicago Bulls who barely made it to the playoffs, he is ready once again for another difficult battle.
Dwayne Wade shows off different kinds of shoes that he will be wearing in the first round confrontation against the top seed Boston Celtics.
Dwyane Wade is in partnership with Li-Ning which makes his shoes.
First game will be on Monday, April 17.

Awesome Sneakers: 2017 NBA Playoffs Edition, Flip the Switch Collection

With the NBA Playoffs set to start this weekend, Nike has unveiled their latest for basketball – the Flip The Switch Collection.
Consisting of the brand’s four signature basketball sneakers – the Lebron 14, Kyrie 3, KD 9 Elite, and PG 1 – the collection spotlights this year’s postseason tournament with unique fade patterns and broken swoosh logos. This year’s playoff edition sneakers are meant to represent the energy these players summon in their quest for an NBA title. 
The Nike Flip The Switch Collection will be available starting May 5 at select Nike and Titan stores.
Prices are as follows: 
LeBron 14 – 8,845 PHP
KD 9 Elite – 7,645 PHP
Kyrie 3 – 6,295 PHP
PG 1 – 5,795 PHP

Built for James’s explosive style of play, the LEBRON 14 features a white and black upper with articulated Zoom Air — the ultimate cushioning system for the four-time MVP and three-time champion.

Kevin Durant hopes to bring the golden trophy back to the Golden State, and his KD9 Elite features a melange grey Flyknit upper with a midsole gold fade running above the full-length Zoom Air unit.
In Game 7 of last year’s Finals, Irving’s heroic three-pointer sealed Cleveland’s first title. The prolific point guard is equally energized for this year’s postseason run with a dark grey

HOW MUCH IS ADIDAS ORIGINALS – NMD MONOCHROME PACK?

HOW MUCH IS ADIDAS ORIGINALS – NMD MONOCHROME PACK?

ADIDAS ORIGINALS – NMD MONOCHROME PACK 
PHILIPPINES – adidas Originals brings full color-blocking to the NMD model, opening up a world of color possibilities for its groundbreaking BOOST runner silhouette.
Taking a strictly tonal approach to its first color-blocked release, adidas Originals presents three iterations of the NMD_R1 in top-to-bottom Solar Red, Core Black and Crisp White colorways. Featuring a stretch-mesh construction, every element of the shoe has been rendered in tonal colors, from the heel patch and welded three-stripes to the shoe’s iconic BOOST tooling and EVA midsole plugs. The color BOOST has been applied to the NMD model’s contemporary classic design, this release is only the beginning in a whole new chapter of NMD.
Each pair retails at 7,495 PhP

Kanye’s New Adidas Yeezy Boost 350 V2 for Infants & Adults

KANYE WEST AND ADIDAS ANNOUNCE THE YEEZY BOOST 350 V2 CORE BLACK / RED FOR INFANTS & ADULTS 

MANILA, PHILIPPINES – After the introduction of the YEEZY BOOST 350 V2 silhouette in 2016, the first adidas + KANYE WEST release of 2017 sees the model return in a black / red color way, releasing globally on February 11th in adult and, for the first time, infant sizing. 
The YEEZY BOOST 350 V2 features a black Primeknit upper with contrast red letters bearing a mirrored ‘SPLY-350’ mark, distinct center stitching, and, for the first time on the YEEZY BOOST 350 V2, a heel tab. 
On the adult shoe, a semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction, while the YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. 
The infant shoe features a responsive all-rubber outsole, and a BOOST™ midsole, delivering superior traction and comfort. 
The YEEZY BOOST 350 V2 will retail for 11,495, and the YEEZY BOOST 350 V2 INFANT for 6,495. Both models will hit stores globally on February 11th, 2017. The YEEZY BOOST 350 V2 will be launched through an in-store ballot at selected adidas Original stores; while the YEEZY BOOST 350 V2 INFANT will be released as an adidas e-Com exclusive. Kindly follow the adidas Facebook page for the latest updates on this release.

YEEZY.SUPPLY
#YEEZYBOOST
#adidasOriginals
@adidasOriginals
#adidasPH

Next Chapter in Harden’s Historic Season: Harden Vol. 1 Disruptor

Each night, James Harden disrupts basketball convention and challenges standards of how the game is played. In his first season running point for Houston, he’s redefined the position while rewriting league record books and leading the Rockets to one of the top records in the West.
Harden is the first player in NBA history to post 53 points, 17 assists and 16 rebounds in a single game. He’s notched his fourth 40-point triple-double, the most by any player in the last 30 seasons, and became just the fourth to record back-to-back 40-point triple-doubles. To celebrate his historic start and unprecedented MVP-level season, adidas introduces Harden Vol. 1 Disruptor.
Disruptor features a clean yet striking design, pairing a white mesh upper with a sharp black contrast across the toe. To highlight James’ ultimate goal for the season, gold detailing finishes off the lace tips, three stripes and Harden Mark. 
Harden Vol. 1 Disruptor (7,995) is already available in select adidas stores and retailers. 
Follow the conversation @adidashoops on Twitter and Instagram with #HardenVol1.

Inspirations on Paul George First Signature Shoe

PG1 REFLECTS PAUL GEORGE’S VERSATILITY ON BOTH SIDES OF THE COURT

In Nike’s 44-year history, fewer than one percent of its endorsed athletes have been given a signature shoe. 


Joining one of the most exclusive clubs in all of sport, Paul George will debut his first signature shoe, the PG1, this week on an international stage as Indiana plays Denver in London on Thursday, January 12.


He becomes Nike Basketball’s fourth active signature athlete, and the 21st basketball player to receive a signature shoe from Nike.


Blending George’s smooth personality with performance attributes, the PG1 is tailored to PG13’s two-way game. The lightweight, low cut PG1 is a true collaboration between George and designer Tony Hardman. The simple, highly functional silhouette features a distinctive forefoot strap anchored by Flywire cable loops providing a dynamic, contained feel, while a forefoot Zoom Air unit delivers low-profile, responsive cushioning.

 http://s3.amazonaws.com/nikeinc/assets/65167/16-420_Nike_PG1_Hero_Single_Gray-03a_native_1600.jpg?1483838871

Specific performance benefits of the PG1 include:


Forefoot strap with Flywire technology loop system provides adaptive support Zoom Air unit under the forefoot and plush sockliner provide responsive cushioning Full-bootie construction delivers a snug, 1-to-1 fit Multidirectional scale-inspired blade traction provides ultimate court grip


The PG1 2K colorway connects to George’s love of gaming and his status as cover athlete of the video game NBA 2K17; the shoe features a unique sockliner. A bobber inspired lace lock serves as a special nod to his other favorite pastime, fishing.


Writer’s Pick : Top 5 Sneakers of 2016



google photo from (http://www.youtube.com/watch?v=U2lSeQ0CD7s)

It has been a great year for all sneaker heads and enthusiasts as all brands released great lifestyle and performance sneakers. Jordan Brand, Adidas, Nike and more sneaker brands have made it a paradise for everyone leaving all of the sneaker heads drooling with their amazing releases.

For me personally, it’s also been a great year having a lot of  Jordan retros released and different Nike signature shoes. Adidas also reached it’s peak with various releases of their most hyped pairs.

Here’s my top 5 Sneakers of 2016.

#5. Adidas Ultraboost (Caged and Uncaged)

This has been so far the most comfortable shoes I’ve ever worn. Considered as the number 1 pair of running sneakers, with the boost cushioning technology this pair is probably going to stay as the top pair of sneakers in the running category as Adidas prepares more releases of different variety of Ultraboost in the pipeline.



phot credits to http://www.oslosneakerfest.com

#4.Adidas NMDs

The hype is real!! This boost cushioned pair of sneaker is surely one of the most hyped kicks of 2016. With pure boost technology sole and prime knit version upper and different colorways, this has been one of the most successful releases of Adidas so far. Different collaborations with different brands have been innovated by Adidas such as NMD x Mastermind pair and the most recent hyped pair the Bape Camo NMD that made this variety one of the most anticipated products in the sneaker game especially for those hypebeast out there.



Photo by :thesolesupplier.co.uk

#3. Yeezy 350 V2.

Another Kanye product that keeps the hypebeast community rolling, one of the most comfortable and sought after sneaker of 2016 and will surely continue this 2017. With it’s very neat box with a huge 350 logo on the upper part, this pair maintains it’s classy look and as of comfort? Man, this pair is comfy, the way it fits your feet it really makes you feel you’re wearing something light and like walking on clouds. Sizing really matters in this kind of pair cause sometimes you need to upsize or downsize but you can just remove that insole if you’re in a midsize range and it will perfectly work for you. Different varieties have been released for this joint but the belugas stands out among all of these V2 releases and still holds a high resell value in the sneaker market.



Photo by : soleindividual.com

#2. Air Jordan 11 Space Jam.

Marking the 20th anniversary of the movie Space Jam, Jordan Brand released an anniversary pair of the same sneakers worn by Michael Jordan in the epic movie of the 90’s. Considered as one of the grails in your sneaker collection, Man, you’ll never go wrong with these joints as the heat for this pair is certainly up to the ceiling and if you are a Jordan Brand collector, this pair is a must have up there on your display room.

And number 1!!

#1. Air Jordan 1 Breds “BANNED”.

This historic pair originally released on 1985 is the first pair of sneakers worn by Michael Jordan. This pair is a controversial joint during this era as this sneaker was banned by the NBA because of it’s uniformity rule but Michael Jordan continued to wear these while Nike pays for the fine for each game he wears these bad boys. This is the Holy Grail of all Jordan sneakers and if you are a collector, you should have these. With a very few releases of the Jordan 1 Banned, the resell value went crazy high as everyone wanted to get a hold of each pair. Well bro, I doubled up on these!!



photo by unlocked.footlocker.com

adidas Dame 3 Performance Review

3 years. 3 Damian Lillard models. And it gets better year after year.

The Lillard 1 made me switch from retro adidas basketball kicks (TMacs and Kobes mostly) to the more modern models. The Lillard 2 was so good I stuck with one on-court model (in different colorways, of course) for nearly an entire year. The Dame 3 will likely make me do the same.

Let me get right into the details.

Fit

adidas continues to use a Techfit bootie on Lillard’s signature line, again improving on the design with each iteration. The Dame 3 has a lower ankle collar height and a tighter bootie than the Lillard 2. The inside of the shoe is also padded in the heel area and contoured with the foot. The tighter bootie and the padding help keep the heel secure and prevents heel slippage, a common occurrence in low-tops. 


The shoe’s best feature is the new lacing system. The multiple holes on the side panel allow the wearer to customize the fit and adjust tightness based on preference. If you like the foot-hugging, tight fit then lace all the way to the bottom. If you’re like me and like it just right, then use the second row. For people with really wide feet who need as much space in the shoe, you can use the top set of holes. 


A minor drawback to me is the side panel’s durability. As you can see in the photo, there are a couple of lace holes which have already started to widen and there’s some scuffing on the top part due to friction from the laces. I’m waiting for other colorways to see if they change the material and make them more durable against friction and stretching. 

The shoes run long and wide, and I recommend going a half size down on these for that 1:1 fit. I personally prefer some wiggle room so I went true size. Getting your foot into the bootie will be challenging at first, but a shoe horn helps slide your foot in smoothly. The bootie also seems to have been constructed better compared to the 2’s so I don’t expect any ripping issues.

Stability and Support

Aside from the wide base, adidas incorporated some key features that help with stability. 


The triangular section on the heel serves not just as an anchor point for the side panel lace holes, but also as a heel counter to keep the rear part of your foot locked down. Coupled with the raised midsole wrap, this ensures that your heel is held firmly in place to keep you stable at all times.


The second feature is the midfoot TPU wrap that hugs the middle part of your foot. I initially felt a raised section in the midfoot, which caused some discomfort, but after an hour or so on court that section flattened out and I haven’t felt anything else since. 

The fused mesh upper provides both support and flexibility. The breathable material is reinforced around the toe area to contain the foot during those quick changes of direction, but the rest of the area is soft enough that it gives you a semi sock-like feel. They’re the right thickness as well to protect your feet when stepped on. 


The two sets of lace loops go all the way to the inside of the shoe and are anchored to the midsole. This lets you tighten that part really well to prevent your feet from sliding around. They’re designed well as I didn’t feel them biting into my foot unlike with other basketball shoes I’ve used in the past.

Overall, I felt very stable and secure in these shoes. I never felt any concerns about rolling my ankles or suddenly slipping and falling. Although primarily designed for guards, these could be an option for big men who prefer low-tops for that added ankle flexibility.

Cushioning

Bounce once again lives up to its name, and this time giving even more energy return.

I instantly felt the difference as soon as I slipped my foot into the shoe. Even while wearing thin socks, I could feel the bounciness in the forefoot. It’s almost a similar bounciness to my Pureboost ZGs. 

On court, I loved the impact protection it gave me during landings. The Bounce cushioning does its job well without sacrificing court feel, which is critical to majority of people who play in the backcourt. I averaged 2 hours per session during testing and my legs and knees felt great at the end of each run.

The cushioning isn’t all in the forefoot though. Bounce is still there in the heel, and it helps make running up and down the court easier and smoother. Heel-to-toe transitions are pretty good, too, since there’s good proportion to the cushioning in the front and back of the shoe. 

I’m still liking Bounce over Boost as a basketball cushioning system, but that’s just my personal preference. Boost can be too mushy at times while Bounce has that firmness that I like while static, but with the right plushness when needed.

Traction

I saved the best part for last. 

The grip on these babies is UNBELIEVABLE. Sticky and squeaky on any and every surface I’ve played on, they really allow for quick takeoffs and changes in direction. Even on the dustiest court I was on, the shoes were squeaking all over the place and kept me planted with every step.


The traction pattern adidas used on the Dame 3 works really well. Dust was never a problem and I never had to wipe even once. As with the other pairs I test, I didn’t clean the shoes throughout the testing period to see how they’ll hold up, and the shoes provided consistent traction throughout.


A big surprise for me is the durability. As I was looking at the soles while preparing to write, I didn’t see any obvious signs of wear other than the dirt. Considering that I used these nearly daily for two weeks, I’m amazed at how durable these outsoles are. 

I won’t recommend them for blacktop or concrete courts, but on hardwood, smooth cement, or painted courts you’ll definitely like the traction these shoes provide. 

Overall


Priced the same as the D Lillard 2, these won’t break the bank as much as other signatures would. With adidas’s 3STRIPES coupons or Titan 22’s TPC discount, the shoes could go for lower than its PhP 5,995 SRP (other colorways may be priced higher).

Damian Lillard’s signature line continues to evolve and improve, and it’s us consumers who benefit every year. The Dame 3 gives me all I want in a basketball shoe—excellent traction, good cushioning without sacrificing court feel, and a customizable lacing system that gives me the level of lockdown and stability that I need. 

adidas: Celebrating Humanity and Diversity With Pharrell Williams HU Holiday Collection

Continuing their celebration of humanity and diversity across the globe, Pharrell Williams and adidas Originals presents a new installment of the collaborative Hu collection, founded on Pharrell’s vision of connection through love, passion, energy and colour. 
The new collection, entitled Hu Holiday, takes inspiration from the interplay of organic and mathematical forms that can be seen throughout nature, blending natural silhouettes with geometric designs and graphic overlays to create a fluid apparel collection with subtle stylistic touches.
In men’s, a range of classic 3-stripes designs are updated with Pharrell’s unique perspective, including tees, sweats, coaches jackets, track tops & pants, and accessories. A simple colour palette is countered with crisp graphic details such as a geometric triangle motif, and all-over prints in Japanese katakana, finished with essential trefoil branding details.
Women’s apparel continues this approach with a range of sportswear pieces reconfigured with contemporary cuts, such as drop-shoulder track tops and extended silhouettes, whilst the geometric and katakana prints are repeated in an asymmetric motif that captures the organic essence of Pharrell’s source of inspiration.
Overall, the latest installment of Pharrell’s Hu range is a pure continuation of the polymath’s innate fascination with human nature and its power to push creativity to ever greater heights, as well as the very nature of the human race itself — distinct, diverse, and infinitely connected by a deeper, hidden meaning.
adidas Originals = PHARRELL WILLIAMS Hu Holiday is now available in select adidas stores and retailers.

Sneaker News: James Harden and Adidas launches Harden Vol. 1 in the Philippines

Sneaker News: James Harden and Adidas  launches Harden Vol. 1 in the Philippines


adidas and James Harden reimagine the signature shoe game with the debut of Harden Vol. 1. The collection represents the first chapter of the collaborative partnership that began October 1, 2015 with the goal of co-creating footwear and apparel unlike any signature line in sport.

Driven by Harden’s performance needs and embracing his distinctive design insights, Harden Vol. 1 embodies James’ creativity and expressive style on and off the court. adidas continues to reinvent collaboration and Harden Vol. 1 is a bold challenge to the traditional creative process.

“This was my first time creating a shoe from the ground up. With adidas, we wanted to stand for something different, be true to who we are and that’s how we separate ourselves,” Harden said. “This was a once in a lifetime opportunity and all the work we put in together is what makes this genuine. We’re open to each other’s opinions and we weren’t going to just put shoes on the shelves and say ‘This is James Harden.’ It’s built for how I play and you’ll see my style, different moods, the little details and stories that represent who I am.”Harden added, “People always ask me, ‘How are you different?’ It’s hard to explain how you’re different but the shoe explains it for me.”

Pioneer – the first edition of Harden Vol. 1 – celebrates the championship game performance of a young, beardless No. 13 who scored 22 points, grabbed eight rebounds, dished three assists and recorded two steals on the way to winning his second-straight California state title in high school. The silhouette is designed with a black knit upper, white leather toe shroud and red accents that pay homage to where his journey began. The championship date (March 24, 2007) is featured on the left sockliner with his game stats on the right sockliner 

WITHSTAND THE PRESSURE

Full-length BOOST cushioning provides unparalleled energy return, while a premium toe shroud – developed from Harden’s need to guard against defenders stepping on his feet – creates comfort and protection, unstitched design for natural movement and on-court durability.

NEXT LEVEL CONTROL

Advanced generative software analyzed James’ stress patterns on-court and built unique data driven sub-structures, creating a traction pattern specifically tuned for Harden’s disruptive change of pace and stop on a dime gameplay 

FIT TO CREATE

Asymmetrical lacing provides adaptive support and removes pressure from the top of the foot for quick cuts and deceptive Eurosteps, while a mix of knit and mesh material executions across various colorways stay true to fine-tuned performance benefits and Harden’s off-court style.
“We begin to think about chapters of our journey with James and this is only Vol. 1,” detailed Brian Foresta, vice president of design, adidas Basketball. “If you have the confidence to wear Harden Vol. 1, step out from the norm and decide to be something new in the game of basketball, then you don’t rely on the old recipes. Nor does James and nor do we. I love that he pushed us in that direction.”
Redefining performance apparel, Harden’s signature collection is dressed to sweat without sacrificing his unprecedented style. Cross-functional pieces utilize multidimensional design elements for versatile on and off court transitions, balanced by exaggerated fits and a variety of tonal executions. The collection features breathable protection, secure storage, asymmetric wrapping and layered comfort true to both Harden’s game and basketball DNA.

“Harden Vol. 1 offered us the unique opportunity to reinterpret the traditional view on creating signature product,” added Foresta. “From developing his logo, to translating signature details and color executions, we set out to create something that is striking even at a distance and embodies everything James represents on and off the court.”

The Harden Vol. 1 identity challenges the traditional signature formula and features the Harden Mark, original typography and three stripe executions exclusive to James’ footwear and apparel. A visual expression of the way he disrupts the game, the Harden Mark implements design cues from the circle at center court, while the letter ‘H’ uniquely fuses with the brand’s iconic three stripes.

Signature details are subtly built into Harden Vol. 1 through coded language that ties back to family, including the birthdates of his grandmother (left shoe) and mother (right shoe) molded onto the heel. James’ own signature is also located on the medial side of both shoes on the toe.

Sneaker News: James Harden and Adidas  launches Harden Vol. 1 in the Philippines


Harden Vol. 1 Pioneer launches in Manila on November 23 for P7,995, with additional colorway drops throughout the season. The apparel collection is available this fall.


Tell us What you think of Dame Time edition of the D Lillard 2.

Tell us What you think of Dame Time edition of the D Lillard 2.


With just .9 seconds remaining on the clock, Damian Lillard drained a three-pointer at the buzzer to the tune of a sold-out Portland crowd that upset the Houston Rockets in Game 6 on May 3, 2014. Dame has since earned the reputation of taking over in the clutch and to honor the moments he lives for, adidas unveils the Dame Time edition of the D Lillard 2.         

I’ve always practiced game-winning shots since I was a kid. My brother and I used to count down the finals seconds, and we wouldn’t leave the hoop until we made it,” Dame explained. “It’s a routine that’s helped shape my mentality in those final moments of a game. I’ll just point to the watch, and you know what time it is.” 

Dame Time displays a tonal shot clock mosaic on a sharp red upper and embraces design cues from disappearing minutes in crunch time to reveal the iconic .9 seconds. Matching the ice in his veins, the latest D Lillard 2 also features iced out accents along the outsole and heel branding while gold hits on the lace tips and eyelets cap off the buzzer beating tribute. 

Dame Time edition of the D Lillard 2.

Dame Time is already available in leading adidas stores and retail partners for P5,995.

Here’s how you can get your hands on Nike Air Mag! The Future of Shoes

The Nike Mag, complete with “Adaptive Fit,” is now available in an effort to speed a cure for Parkinson’s disease.

Almost 30 years ago, Nike inspired a future vision of footwear — an individually responsive shoe that senses the wearer and adapts on its own.

Famously worn on the silver screen by Michael J. Fox, the shoe quickly became a cultural icon. Today, Nike and The Michael J. Fox Foundation proudly announce the release of the 2016 Nike Mag 

— a limited-edition release of only 89 pairs available globally through an online draw — to once again channel the excitement of the Nike Mag to raise awareness in the fight against Parkinson’s and the Foundation’s tireless efforts to speed a cure.

How to get the Nike Mag

–          The majority of these will be available to residents of the United States and Canada through a digital draw process. Entrance to The Draw is via nike.com/mag or via the Nike+ App, with each entry granting equal opportunity to win a pair of the Nike Mag. Tickets are $10 donations to The Michael J. Fox Foundation. There is no limit to the amount of tickets that can be obtained per individual — the more tickets, the greater chance of winning. The Draw will begin on October 4, 2016 and end October 11, 2016. Winners will be notified October 17, 2016.

–          One pair of the Nike Mag will also be auctioned live in three places: Hong Kong on October 11, 2016; London on October 14 and 17; and in New York on November 12 at The Michael J. Fox Foundation’s benefit gala, “A Funny Thing Happened on the Way to Cure Parkinson’s.”

100 percent of the proceeds will go to The Michael J. Fox Foundation and drive critical research to accelerate development of a cure for Parkinson’s disease.

To find out more on how to get the 2016 Nike Mag, you can visit
http://news.nike.com/news/how-to-get-the-2016-nike-mag

Nike’s Chairman and CEO Mark Parker talks about the shoe in this short video:

adidas releases Crazylight 2016 James Harden Arizona State University. Hot or Not?

adidas releases Crazylight 2016 James Harden Arizona State University. Hot or Not?
The latest James Harden Crazylight 2016 drops and pays tribute to James’ alma mater: Arizona State University. 

James’ path to the NBA took shape at ASU, where he created a style all his own as a lights out three-point shooter with Eurostep drives to the rim. 
“Arizona State helped mold me into the man I am today and this is my chance to show love, respect and how much they mean to me,” James explained. “I’ve been up there practicing this summer and it’s one big family. You find certain things in life, and you get attached to them. It’s no different with ASU.” 
The ASU edition Kicks feature a light gray jacquard upper, maroon detailing and Harden’s No. 13 badge accented in gold on the tongue. Crazylight 2016 incorporates full-length BOOST cushioning, a TPU forefoot roll cage and reengineered fast traction to amplify control at all angles of play.

adidas releases Crazylight 2016 James Harden Arizona State University. Hot or Not?

The Crazylight 2016 ASU Edition is already being sold in Titan stores for P7,995.
Follow the conversation @adidashoops on Twitter and Instagram with #Crazylight.