SIC Shirts Clothing at Manila Sneaker Expo, A Brand of Passion.

It was a great experience getting along with different sneaker enthusiasts and streetwear fanatics in Manila Sneaker Expo 2017.

Getting through the crowd of sneakerheads there are these new and upcoming brands that you may not know existed. They have the sickest concepts and designs and the minds behind it are too passionate about what they do. One of these brands is SIC shirt clothing line, a very simple kind of brand that makes you wanna ask yourself “why?”, “why are they so passionate about getting into the streetwear industry?”. Luckily we had the chance to talk to the owner of SIC, Mr. Jeosh Gutierrez, and asked him questions about the streetwear industry and many more..

I am personally curious about the name of the brand so I asked why he came up with it.

SIC stands for Stunning impresive  Clothing. Came up with the name because in our culture now a days when we see something nice or something cool we tend to use “Sick” or “that’s Sick” . I want my customers to have an impression that whenever they wear my brand their fit will be SIC and will stand out the crowd.” Mr. Gutierrez explained.

It make sense now that the reason why this clothing line is now emerging to the top is because it has a back story and somehow gives a lot of people the curiousity on why they have this kind of name,it’s a kind of topic that you wanna share with your peers when you talk about streetwear.

Streetwear scene has been booming in the country right now and we asked SIC’s owner about how he see the current streetwear game in the country.

It’s great more and more brands are uprising the likes of Sole stax Urbanwear, Caerus Clothing ,DBTK , Drone ,  ,Daedelus LTD ,Goons, Progress and a lot to mention. Hopefully one day one of the brands here in the Philippines will be recognized internationally and can compete with such famous brands like Supreme, ASSC , The life of Pablo etc.”

 With so much excitement on how the scene will turn out in to, SIC’s owner sees the industry to get it’s place in the hype market one day and hopes for the best for every brand and probably getting their own into that level of branding.

In this kind of country, streetwear has not been so easy to sell to the masses, so we asked Mr. Gutierrez about the inspiration that made him get into this kind of business.

Simple I like to wear shirts ! I used to buy shirts almost three times a month just for me not to wear the same shirt over and over again for such night outs and parties and believe me it costs a lot to do that . One day I thought of why not make something that I can wear and be the only one who has that design. My friends told me that the design is cool it’s lit and very unique . They asked me to print shirts for them so basically my very first customers for the SIC og logo tee are friends and families. A lot of people has requested to have atleast a piece since they saw pics of myself and friends wearing the shirt on Facebook , Instagram and Twitter. Its an overwhelming feeling for me when people tend to order and reconize the brand itself.”

With the kind of inspiration and drive that Jeosh and SIC brand is showing out in the open, he and other brands are the ones who will slowly emerge and make this culture known to the market and make people aware that streetwear is not only a fashion trend, it is a lifestyle. And his message to those aspiring clothing brands and people who are planning to get into this kind of business?

Never give up chase your dreams. Don’t stop until you reach your ultimate goal. Be influencial to the people who buy your clothes to support local streetwear brands always.”

Being successful isn’t a one-two-punch combo and it requires hardwork, passion and dedication on what you do, Mr. Jeosh Gutierrez of SIC Shirts is one great example of an individual who strives to bring the culture up while loving what he do.

Check out their Social Media Accounts:

FB: https://www.facebook.com/sicshirtsest2015/

IG: https://www.instagram.com/sic_shirts/

Kicks and Cause: Shoefiend Los Angeles’ Owner Talks About The Sneaker Scene

So what role does the sneaker game play in our community? Does it really help us become more inspired to grind hard to get what we really want in life like fashion and stuffs we didn’t get to have when we were young? Or is it just for flexin? How does the American sneaker scene influences the Pinoy sneaker fashion? These are the questions that typical people have in mind and we’re lucky that we had a chance to somehow clear the smoke and enlighten the minds of these people who believe that sneaker game is just a fashion.

Earl John Verzo, owner (CEO) of SHOEFIEND LOS ANGELES one of the most trusted sneaker dealers in the US and in the Philippines and also the trusted reseller of Pinoy Celebrities like Vice Ganda, Vhong Navarro, Teddy Corpuz and many more, gave us some words to actually explain how diverse the sneaker game is and how he and the brand that he represents overcome some challenges and how they give back to the community, proving that wearing something that looks good on feet doesn’t mean you just wanted to flex and show off but it is to inspire the people around you and educate these innocent minds about the Sneaker Game.

For a guy who spent most of his life collecting sneakers in the Philippines and in the US, we asked EJ about the difference between the sneaker scene abroad and locally.

“The difference would be the extravagant shoe collections in the US. There is nothing like it compared to what the Philippines has to offer. Numerous selections and variety of shoes. hands down US  still has the best sneaker scene World Wide. But the Philippines has the potential to match that because Filipinos are hard working and ambitious 40% of the sneakerheads on the events are Filipino. Imagine bumping to a filipino sneakerhead every 5 minutes. Trust me we’re getting there. “

With the wide range of available varieties in the US, I must agree that they’ve got the best sneaker culture in the world but like what EJ said, Filipinos are everywhere and I won’t be surprised if one day we’ll be recognized as one of the world’s biggest sneaker community, maybe not the top but being known as one of them is something to be proud of.

One more question that we asked EJ is, how he and his brand overcome challenges like explaining to people that sneakergame is not pure luxury.

Powcast.net : “How hard it is to change the mentality of other people who are not into sneakers and looks at sneakerheads as luxurious individuals? “

“It’s quite challenging because you’re selling an idea that you believe in and most people don’t see that vision. Empathize with them, Let them have a glimpse of your life. show them your love and desire, establish to the people that what you wear reflects who you are as a person. Let them know that the first thing a person will notice are your shoes, make them realize that its not all about the luxury of shoes. It involves meeting new people who shares the same interest as you. A community, a family. The key ingredient is consistency and persistence, Influence them.” Mr. Verzo explained.

How does this brand actually helps the community? Is ShoeFiend LA your typical sneakers dealer? We asked the brand CEO Mr. Verzo about the things they do to pass on the inspiration to other people and how important it is for them to give back to the people around them by practicing the brand’s “Shoefiend LA Mentality”.

“We give back to the community by Inspiring people thru words and actions. We use the #shoefiendlamentality.
This is how you can turn negativity into positive and it’s satisfying to see a person being inspired
Whenever I see people who really appreciates the shoe culture I tend to give in to that emotional state.
Two weeks ago a friend of my uncle stayed at our house, he was a tall Indonesian basketball player. We shared the same passion for basketball and was able to talk about his love for the shoes as well, It is essential when you play basketball. Which led to us talking about my shoe collection. I gave him the opportunity to witness my collection and saw excitement in his eyes. I eventually end up giving him a limited edition Shoe for a have the price because I felt that he deserved it.
Another way we give back is by posting positive way of thinking that will help you achieve your desire and goals in life that will boost determination.
We also hand out toys to the street children on Christmas Eve. Along with my Brother In law who runs a local clothing brand prime wear. 
Furthermore letting them understand that Shoe Fiend Los Angeles is more than just a brand. It’s a life style.” SFLA said.

Well, there you go. It is not all about showing off for this brand, it is to inspire people that if you work hard, you’ll eventually get what you want and deserve while getting other people involved and inspired to do more too. Earl John Verzo, one perfect example of a sneaker enthusiast turned businessman who inspires people with his brand’s #ShoeFiendLAMentality.

Check out their social media accounts:
https://www.facebook.com/ShoeFiendLA/
https://www.instagram.com/shoefiendla/

Writer’s Pick : Top 5 Sneakers of 2016



google photo from (http://www.youtube.com/watch?v=U2lSeQ0CD7s)

It has been a great year for all sneaker heads and enthusiasts as all brands released great lifestyle and performance sneakers. Jordan Brand, Adidas, Nike and more sneaker brands have made it a paradise for everyone leaving all of the sneaker heads drooling with their amazing releases.

For me personally, it’s also been a great year having a lot of  Jordan retros released and different Nike signature shoes. Adidas also reached it’s peak with various releases of their most hyped pairs.

Here’s my top 5 Sneakers of 2016.

#5. Adidas Ultraboost (Caged and Uncaged)

This has been so far the most comfortable shoes I’ve ever worn. Considered as the number 1 pair of running sneakers, with the boost cushioning technology this pair is probably going to stay as the top pair of sneakers in the running category as Adidas prepares more releases of different variety of Ultraboost in the pipeline.



phot credits to http://www.oslosneakerfest.com

#4.Adidas NMDs

The hype is real!! This boost cushioned pair of sneaker is surely one of the most hyped kicks of 2016. With pure boost technology sole and prime knit version upper and different colorways, this has been one of the most successful releases of Adidas so far. Different collaborations with different brands have been innovated by Adidas such as NMD x Mastermind pair and the most recent hyped pair the Bape Camo NMD that made this variety one of the most anticipated products in the sneaker game especially for those hypebeast out there.



Photo by :thesolesupplier.co.uk

#3. Yeezy 350 V2.

Another Kanye product that keeps the hypebeast community rolling, one of the most comfortable and sought after sneaker of 2016 and will surely continue this 2017. With it’s very neat box with a huge 350 logo on the upper part, this pair maintains it’s classy look and as of comfort? Man, this pair is comfy, the way it fits your feet it really makes you feel you’re wearing something light and like walking on clouds. Sizing really matters in this kind of pair cause sometimes you need to upsize or downsize but you can just remove that insole if you’re in a midsize range and it will perfectly work for you. Different varieties have been released for this joint but the belugas stands out among all of these V2 releases and still holds a high resell value in the sneaker market.



Photo by : soleindividual.com

#2. Air Jordan 11 Space Jam.

Marking the 20th anniversary of the movie Space Jam, Jordan Brand released an anniversary pair of the same sneakers worn by Michael Jordan in the epic movie of the 90’s. Considered as one of the grails in your sneaker collection, Man, you’ll never go wrong with these joints as the heat for this pair is certainly up to the ceiling and if you are a Jordan Brand collector, this pair is a must have up there on your display room.

And number 1!!

#1. Air Jordan 1 Breds “BANNED”.

This historic pair originally released on 1985 is the first pair of sneakers worn by Michael Jordan. This pair is a controversial joint during this era as this sneaker was banned by the NBA because of it’s uniformity rule but Michael Jordan continued to wear these while Nike pays for the fine for each game he wears these bad boys. This is the Holy Grail of all Jordan sneakers and if you are a collector, you should have these. With a very few releases of the Jordan 1 Banned, the resell value went crazy high as everyone wanted to get a hold of each pair. Well bro, I doubled up on these!!



photo by unlocked.footlocker.com

Nike announces the availability of Self-Lacing-Shoe Nike Hyperadapt 1.0

One of the most high-tech pair of sneakers that you can find in the market right now is the Nike MAG back to the future but with the latest announcement of NIKE, they will have the most anticipated self-lacing-shoe Nike Hyperadapt 1.0

Aside from the back to the future themed Nike MAG pair this shoe has an auto lacing system that makes it a perfect fit to anyone’s feet. Nike’s  Tiffany Beers says that the shoe automatically activates as soon as the wearer puts it on. It has a technology called as EARL short for Electro Adaptive Reactive Lacing.

“When you step in, your heel will hit a sensor and the system will automatically tighten,” she explains. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.”

Price has yet to be announced but it will surely be available in Nike +. Avaialability date as per NIKE will be on 11.28.16

Sneaker News – Air Jordan 11 Space Jam release date.

Photo credits to Sneakerbardetroit
Photo by Sneakernew.com

Photo by Kicksonfire

One of the most hyped pairs in the sneaker game Air Jordan 11 is set for another iconic kicks as they release the Air Jordan 11 Space Jam. This release of this pair will showcase number of upgrades with the addition of Nike Air branding on the insole. The patent leather of this version is cut differently with higher mudguard than what we usually see in J11 pairs to replicate the original shape of the said pair. Air Jordan 11 Space Jam is set to be released on December 10 2016  . The said pair will have a starting price of $220. Make sure you are updated on the release dates, retail stores where they will release it and the reservation process so you will have a chance to cop this iconic pair.

Nike treats sneaker enthusiasts with their Buy one and Get one deal this weekend.

Sneakerheads and sneaker lovers, here’s an early treat from Nike, they will be offering a great deal on all of their Running, Training and Skateboarding shoes this weekend (17th and 18th of September). Buy one Take one promo is on as they let you pay for the highest amount of one of the two pairs of your choice and get the other pair for free. Buyers will go crazy and  buyers will be massive so make sure you get there early and cop your favorite kicks.

Stella Artois Philippines set to conquer Regional Draught Masters in Malaysia.

Winners Raniel Dy of Draft The Fort Bonifacio, Eduardo Mayani II Mayani and Jordan Barnate from Draft Greenbelt, will now be flying to Malaysia to represent Stella Artois Philippines for the International Draught Masters.
As  a way to celebrate the ceremonious reverence that goes into each carefully poured glass of Stellar Artois, Booze online and Draft Gastropub have also hosted a send off for the team who will represent the Philippines in June 2016.
This will be the first time that Philippines will participate in this event. Each representative have dedicated to practice for this event everyday before and after work. 
During our interview, we were informed that each representative also uses alternative sports such as basketball and billiards as an additional workout to prepare for International Draught Masters.