Jr.NBA and Jr.WNBA Presented by Alaska search for best basketball players continues in Davao

The lucky RSC-Davao players to participate at the National Training Camp in Manila on April

The Jr.NBA and Jr.WNBA Presented by Alaska continues its search for the best basketball players in the country when it holds its second Regional Selection Camp at the Ateneo de Davao University (Grade School, High School at Matina Campus) on Feb. 27 and 28.
Boys and girls may join the search for the ten best boy and five best girl basketball players who will become members of the Jr.NBA and Jr.WNBA All-Star team. There is also a search for the boys and girls coaches who will handle the two teams.
The All-Star Team will travel overseas for their NBA experience trip together with fellow Jr. NBA All-Stars from Thailand, Malaysia, Vietnam and Indonesia. The 2015 Jr. NBA All-Stars traveled to China to watch the NBA Global Games in Shenzhen featuring the Charlotte Hornets and the L.A. Clippers.


The Jr. NBA and Jr. WNBA Presented by Alaska is free and open to boys and girls ages 10 to 14 years old (born 2002 to 2006). Interested parties may register at the venue in Ateneo de Davao University or online through http://www.jrnba.asia/philippines.    
The Jr. NBA and Jr. WNBA Presented by Alaska is one of Alaska Milk’s programs that shape, train, challenge and inspire children to achieve their dreams and aspirations in life.


“These holistic programs train children to be confident, disciplined and hardworking because Alaska Milk Corporation aims to prepare them to be winners in life in the future. This year’s program includes new locations such as Batangas, Catanduanes and Cavite to reach more children and coaches and discover the best basketball players across the country,” said Blen Fernando, Marketing Director. 
The 2011 National Nutrition Survey conducted by the Food and Nutrition Research Institute (FNRI) revealed that three out of ten children aged 5-10 years were underweight while eight out of one hundred children of the same age were overweight, making malnutrition and obesity two of the most pressing nutritional problems in the Philippines today. 
The Jr.NBA and Jr.WNBA presented by Alaska is under Alaska Milk’s Nutrition.Action.Champion program. It helps address the issue of overweight and undernourished Filipino children with the promotion of proper nutrition and active lifestyle through sports and outdoor play.
This year’s program started with the tip-off at Don Bosco Technical Institute Makati last Jan. 23. School clinics, that teach the fundamentals of basketball, will run until April with stops in Bukidnon, Butuan, Cagayan de Oro, Dagupan, Davao, Iloilo, Metro Manila and Puerto Princesa. New locations include Batangas, Catanduanes and Cavite. 
Other than Davao there will also be Regional Selection Camps in Cebu (March 5-6) and Metro Manila (April 9-10).  The top 50 boys and 24 girls from the Regional Selection Camps will advance to the final selection stage in the National Training Camp in Manila on April 22-24.
NBA and WNBA players or legends will attend the National Training Camp to help train and inspire the finalists. The program will culminate with the selection of ten Jr. NBA and five Jr. WNBA All-Stars.
More than 36,000 players and 2,700 coaches have participated in the program since it started in the Philippines in 2007. During the 2015-16 season, the Jr. NBA and Jr. WNBA program will reach more than 6.5 million youth in 32 countries.
The Jr. NBA and Jr. WNBA is the league’s global youth basketball participation program for boys and girls which teaches the fundamental skills as well as the core values of the game at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents. 

For general information about Jr. NBA and Jr. WNBA Philippines presented by Alaska please visit http://www.jrnba.asia/philippines, http://www.alaskamilk.com, and   http://www.alaskapowercamp.com/basketball.  For live updates log on to www.playph.com follow us on Facebook, Instagram and Twitter @playph #jrnba #jrwnba.
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Celebrating two decades of an active, healthy lifestyle

6,150 young athletes compete at the 20th Alaska Football Cup Championship

PRESS RELEASE

(Manila, Philippines) Two decades of commitment with the world’s most popular sport, Alaska Milk holds the 20th Alaska Football Cup at the Alabang Country Club in Ayala Alabang Village for a three-day event on November 28 – 30.
The biggest football event for young athletes attracted players of all ages, from as young as six years old. They have gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.
“This marks another monumental event for Alaska. We have 410 teams and a total of 6,150 football players together in one venue, all united by their love for football,” shares Wilfred Uytengsu, President and CEO of Alaska Milk Corporation. “It is of great pride to witness how the Alaska Sports Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports,” he further adds.


The Alaska Football Cup is one of the highly anticipated annual football tournament for today’s young athletes. The weekend event will be played with more than 800 seven-a-side games, in 29 football fields, and officiated by over 168 game officials.
School teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila will participate.

Alaska on developing the child’s “winning form”
Alaska Milk encourages sports engagement, as it instills the values of determination, discipline, hard work, team work and sportsmanship during the early stages of a child’s life. Participation in sports like football helps them achieve the “winning form”, which has been Alaska’s goal for children since it launched its first football cup tournament in 1995.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the Internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Sports tournament like this develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development.

Become an inspiring athlete too and join Alaska’s sports programs – 

NUTRITION. ACTION. CHAMPION.

For general information about Alaska Milk Corporation visit http://www.alaskamilk.com. For general information about the 20th Alaska Football Cup visit http://www.alaskapowercamp.com/football ; Like us on Facebook https://www.facebook.com/PlayPH for updates.

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