Nike Unveils Revolutionary "REACT" Cushioning in Hyperdunk 2017 Flyknit

Nike Basketball redefines the limits of the game this season with its latest and most innovative shoe – the Nike React Hyperdunk 2017 Flyknit. Designed to extend the shoe’s legacy with its action-oriented nature expressed in sleek, minimalistic lines, the newest Hyperdunk sports a modern twist to its classic look. 
Tucked inside its very soul is the game-changer for cushioning. Called React, the all-new Nike foam is quite the experience. Soft and ultra responsive as it is strong and stable, the cushioning foam reacts swiftly to every step, then bounces back to its original state, ensuring the player a consistent energy uplift every minute of every game. Born from thousands of hours of basketball testing inside the Nike Sports Research Lab, it is the most energetic and durable, breakthrough foam you can find in Nike Basketball. There is simply no other shoe in the brand’s history that has delivered better energy return than the Hyperdunk 2017 Flyknit.  
This shoe is made for quicker cuts, smoother lift-offs and longer playing time on the hardwood. Its outsole sports a data-informed traction pattern that offers consistent grip in specific zones of the foot. Its internal shank plate is encased within the cushioning and outsole, providing all-important rigidity and control. Hardworking but loaded with attitude, the all-Flyknit upper combined with a decoupled collar provides comfort, breathability, and mobility for that custom one-to-one fit. 
For more information on Nike React and the Hyperdunk 2017, please visit
The new Nike React Hyperdunk 2017 Flyknit will be available in the ‘White Metallic’ and ‘Pale Grey’ colorways at select Nike and Titan doors starting August 3 for 8,995 PHP. Other colorways and variations of the Hyperdunk are set to release throughout the year.

NIKE and the NBA Reveal the First of the League’s 2017-2018 Game Uniforms
Nike tuned the uniform design to the rigors of this increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps.
The 2017-2018 NBA Season officially marks the beginning of a long partnership between the league and the Swoosh. Today they gave us a glimpse of just how they intend to give the Association a new and modern look.
Backed by more than 25 years of research, the latest uniforms are built on a refined version of the Nike Aeroswift basketball chassis. Specifically designed to outlast the 82-game season grind, it employs 3D-body maps of players that include heat and sweat maps. These uniforms were worn and tested by last year’s Olympic gold medal-winning USA Basketball team and provided specific feedback that prompted the brand to evolve the designs in ways that included moving the armhole, neck, and side seams to get rid of distractions for the athletes.
The uniform is comprised of a combination of Alpha Yarns and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). 
A combination of Alpha Yarns and recycled polyester comprises each uniform that represents approximately 20 recycled PET bottles). Not only does this support Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous NBA uniforms, wicking sweat 30 percent faster than current ones.
But the most significant change of all is that the league is eliminating its ‘Home’ and ‘Road’ uniform designations. Starting next season, home teams are given the chance to pick which of the uniforms they will wear at home games while the visiting team has to choose a contrasting uniform from their own assortment.
Due to this, there are now four (4) core uniforms for a team – all classified as ‘editions’ – which draw from the rich heritage of the NBA and its franchises.
1. The Association Edition – this is the traditional home whites all 30 teams will have from their choices, which links them together as the most exclusive basketball club in the globe. It symbolizes the achievements that these athletes have worked all their lives to achieve.
2. The Icon Edition – formerly known as the Road uniform, this stands for the rich heritage and iconic identity that exists within each franchise. This edition makes use of a team’s primary colors – one that dominates the closets of most diehard NBA fans.
3. Classic Edition – This season, there will be eight teams who will have the opportunity to celebrate some of their most iconice uniforms in league history and can be worn at their discretion. Releases later this Fall.
Nike and the NBA worked together to create four primary uniforms for each team, classified as “editions,” which draw from the rich heritage of the NBA and its respective franchises.
Aside from these new editions, Nike will be unveiling a new on-court collection that includes tights and socks to provide a seamless look for the world’s greatest basketball players when they play in the game’s grandest stage.
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The KD10 Story: There’s More Than Meets the Eye
Ten years ago this month, Nike signed Kevin Durant and the skinny teenager almost immediately received his first signature shoe. A decade later, the risk has paid off with Durant and Nike designer Leo Chang writing a new playbook for developing a signature basketball line with authentic innovation and inspirations matching the athlete’s own trajectory.

Within Durant’s course is a consistent, subtle refinement of pure basketball efficiencies and mechanics. This same path is mirrored in progression from the KD9 to the KD10. For one, the Flyknit construction is the best yet on a basketball shoe — engineered precisely for flexibility, breathability and support just where needed.
“I got a pair of the Flyknit Racer during the 2012 games in London and immediately loved them. That shoe is so stylish, so innovative and so comfortable. I’ve been asking for Flyknit in my shoe and the KD10 is my best shoe yet,” says Durant.
Flyknit advancements allow designer Leo Chang and his Flyknit engineers to create the most advanced Flyknit ever produced for basketball; a tour de force of the technological capacity mixing low stretch, high-tenacity (think seat belt) yarn at stress points and a high stretch yarn at the collar and across the forefoot. This blend yields a perfect balance of basketball-specific support and a sock-like hug.
This Flyknit finding form on the 10th edition of the KD line isn’t lost on Durant. “Ten years of anything is pretty huge, but adding something as great as Flyknit makes it really special,” he says. In fact, Durant counts it as one of the two most notable shifts in the signature line’s evolution. “The KD6 was a big turning point. I trusted Leo and Nike to make a low shoe that I can wear on court, and I loved it. Now with the KD10, we combine a low cut with my favorite upper material.”
The unconventional lacing system is designed to keep the foot snugly supported to the midsole. Durant “loves the laces” explaining “they are big and stand out from a mile away. It is one element Leo and I talk about when working designs — one thing that goes under the radar is the laces. To have Flyknit and a unique lacing pattern was key for us,” he says. Look closely at the knit structure of the gusset too — the ribs create perfect gullies for the laces to lie.

Underfoot lies the full-length Nike Zoom Air unit debuted in the KD9, enhanced for durability and tuned for maximum impact cushioning. It’s taken on the reputation as Nike’s best basketball air bag.

Available May 26, the KD10 Anniversary colorway is a faint blue, with a Swoosh featuring intermixed team colors from Durant’s teams since college.  This mélange, bespoke Swoosh celebrating a 10-year anniversary is a first for Nike.  The KD10 Still KD (white) colorway drops June 1.