ALA Promotions President Michael Aldeguer and his team are definitely doing a great job!
The Promotion is probably the most successful in the Philippines nowadays having the most consistent events with the most publicly recognized fighters today. What is the big secret?
While there are a lot of boxing promoters in the Philippines like Elorde Boxing, MP Boxing, Al Jaroe, Penalosa, Wakee Salud and many more, none of them can really compete against what ALA has accomplished recently.
I have seen different local boxing events and they are not short of excitement and good boxers. Some of the boxers can even match up to international competitions but why is it that most of these events stay under the radar of casual Filipino fans? Why can’t they sell tickets?
Yes, boxing is a major sport in the Philippines and there are a lot more fans today than it has ever been in the past, thank you to Manny Pacquiao. But with his impending exit, we will be left with a big void that none of the current fighters may be able to fill yet without the help of the Promoters and the Managers.
ALA fighters and Michael Aldeguer is in the forefront of that opportunity to fill in the gap and aside from the obvious advantage of being heavily backed up by ABS-CBN. They are certainly focused on helping fighters be successful, not that other promoters and managers are not spending a lot of money supporting their events and their fighters. The real issue here is that most of the boxing events are very traditional and even with the help of a TV partner they still end up doing the same old thing. Which will not work in this day and age.
True that any boxing promoter with money and partnered with the likes ABS-CBN would get a big boost but that is not the real sauce for ALA’s success. What can you do without a huge TV partner?
The real ingredients are:
1. Having great international connections and strategic partnerships, thinking outside the box!
2. Ability to cross promote to casual fans or other sports and lifestyle events
3. Ability to tap the international markets, focus on marketing events and fighters consistently
4. Having a dedicated focused sales, business development and marketing team
5. They are utilizing social media more than any other promotions
6. They are open to changes
7. Lastly, they promote their fighters more than anyone and consistently
When people watch fight events they don’t really look at the name of the promotions, however, knowing who is behind it will serve as a basis of how good the fighters and the event would be.
If I say Top Rank, Golden Boy and/or UFC, ther would be a public interest, right? Owing to the fact that they are the ones who has the most popular fighters but not necesarily the best fighters. I have seen a lot of great fighters and fans don’t even know their names.
Powcast.net Sports is dedicated to helping fighters and promotions make that leap into the big scene by helping them elevate their marketing efforts. We want to contribute some more and grow the boxing industry in the Philippines.
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